men: personal care is changing!

men: personal care is changing!

Mens personal care is changing!...but it does not have to be complicated! Why has it changed?...and where to start?

COVID-19 and the word 'lockdown' we've all become accustomed to, saw a dip in use of personal care products amongst men in the UK.

With staying at home and distancing from society, many took less time over their personal grooming. However, where over a third of men expressed that they’d previously had no skin conditions, record concerns over spots, acne, dryness, and skin sensitivity are currently on the rise.

Consciousness over appearance has recently doubled in men, with a desire for greater skin and scalp ‘health’ over aesthetic alone. Feeling clean, refreshed and radiant are the top 3 desirables amongst guys.

Lastly, skin concerns and acne in adults has increased amongst wealthier nations and westernised populations. Theories link an increase in chronic stress and poor lifestyle choices around diet as major contributors to change in skin health and appearance.

mens moisturiser products

The changing awareness, approach, and personal desires amongst men for their skin was one part of why I established ENDURE as a natural and environmentally conscious lifestyle and skincare brand for the health conscious man.

As a former pro-athlete and current specialist in skin nutrition, a holistic and lifestyle focussed approach to better skincare and skin health was also a part of the ENDURE origin in order to provide superior results and support for men everywhere.

You can take our Skin Health Assessment for personal results and nutrition recommendations to help improve your skin condition.

If you’re just starting to consider taking better care of your skin or need to come back to basics. Simple, effective and essential routine for better skin requires the following:


  1. Cleanse

Use something gentle that cleanses away the day's build up of dirt that may be clogging your pores. You don’t want something harsh, or that will over-dry or irritate your skin with overuse. Cleansing is an important part of avoiding potential acne, blackheads and breakouts, and with the right product, maintaining healthy skin balance.

mens gel exfoliant natural face wash
  1. Moisturise

To get best results using a moisturiser, apply to clean skin. The quality and contents of your moisturiser is essential when it comes to achieving better skin health and desired results. Active ingredients that are scientifically proven to protect and nourish your skin will work for you with correct use - to provide balanced skin, regulated oil production and healthy skin microbiome long-term. Correct daily practice at the right time can provide short and long-term rewards for your face.

  1. Exfoliate

Two times per week a physical exfoliant can remove build-up of dirt and grime on your face. Avoiding overuse is important as it will irritate the skin and remove wanted skin cells that support skin balance. This process may penetrate into your pores and unblock deep lying impurities. Stopping potential blockages can prevent breakouts.


Start with the essential simple steps of cleansing and applying day and night moisturiser...and witness the results!

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